“Design is meaningless unless it's having the intended effect or the unintended effect on other people.”
“Design is meaningless unless it's having the intended effect or the unintended effect on other people.”
“What the students get from a good teacher is not instruction. What they get is a demonstration of someone's view of life. I mean, that's what you teach — you teach a way of perceiving the world.”
“Simplicity isn't about removing clutter — you just end up with an uncluttered product. A desiccated, soulless product.”
“We've come from being a society that is paranoid about being observed to a society that is… paranoid that nobody's watching.”
“The success of the iPod, iPhone and so on is that it is a product, but above all a system, and behind the system, a service, first and foremost.”
“The more it’s simple, the harder it is to make... that’s a lot more work than sometimes people are willing to take on.”
“One of the things I learned from designers like Paula and Louise is that good type doesn’t come from the computer — it comes from the culture.”
“The most interesting films that take the biggest risks are the ones with the least amount of money — because people who’ve got lots of money don’t want to risk spending lots of money on a filmmaker taking a risk.”
“I say the best design is invisible nudge... the best way is to just apply a tiny little pressure that they don’t even notice, right? And then they lean forward and they fall into it.”
“I don’t like the word compromise... I’ve known for a long time that as long as I maintain the central idea to the project and I can adjust the work to suit.”
“I didn’t realize that the root of the word object is really that something is thrown in your way… objects are not just unobtrusive, blending into our environment.”
“My greatest design tool personally is to look what that genre is doing and make it 3 to 5% different.”
“Confidence is always about yourself while enthusiasm is about something else... confidence is impressive while enthusiasm is infectious... confidence is serious while enthusiasm is fun and fun wins”
“Pursuing dead ends is your creative life insurance… it’s almost like becoming a professional soccer player — if you come home from practice 10 times in a row without a single bloody knee, you’re doing something wrong.”
“The logo is recognizable not because of the arc, not because of the typeface, but because of the ubiquitousness... you see them everywhere... That’s how big companies get known.”
“People at tech companies who are designing tend to look at images from other tech companies... there’s just hobo signs and engravings and all that source material that maybe just can spur you to think a little bit more outside the valley”
“One of the questions that you have to ask yourself is whether who does the driving? Do you, do we? Does the machine, where does the agent fit in this?”
“Confidence is overrated... What’s more important than confidence is courage. Confidence comes from the repeated endeavor... how could you expect to have confidence in something you don’t know how to do?”
“No one secretly wants a new logo. They all want someone else’s logo, or they want their old logo back.”
“I don’t remember ever being forced to accept compromises, but I have willingly accepted constraints.”
“The creation of a puzzle is one of the tools that you have to make people understand things... the likelihood is that they will remember and respond to it more than if they’re told something directly.”
“Form doesn’t follow function anymore... when you take something like an iPhone, until you turn it on and things happen, you don’t know what the function will be.”
